Xtra Factor presenter Caroline Flack has marked being named as the new face of Regis Salons by returning to her signature dip-dye hair style.
As a regular visitor to Regis, Flack is the perfect ambassador, admitting that she 'loves to experiment' with her hair.
'It's good fun to try out new styles and colours but as long as your hair is looking healthy you'll always feel more confident,' Flack explained.
As part of her new role, she'll be involved with press relations, blogs and social media.
A good thing then, that the presenter is a self-confessed hair obsessive.
'If I have a bad hair day I feel more self-conscious and it can affect my mood, so it's really important for me to take care of my hair,' she noted.
Flack recently caused a stir when she staged a fake wedding in Las Vegas with X Factor judge Louis Walsh.
The stunt, which was televised on ITV2's Xtra Factor this weekend, saw the pair kissing after being read their vows.
Former X Factor judge Sharon Osborne also gets involved, running down the aisle in an attempt to stop the ceremony.
The 'wedding' will coincide with Louis hosting the his judges' houses stage in Sin City.
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