Coleen Rooney has revealed that despite being known for her fashion sense she finds it embarrassing when she is called a 'style icon'.
Speaking to Lorraine's style expert Mark Heyes on the ITV1 show as she prepared to launch her new Littlewoods fashion collection, Coleen admitted that while she was flattered by the tag, it could also lead to some awkward situations.
'When girls say 'You're my style icon,' I just go red,' she said. 'It's lovely, it's so nice when people do say 'I like what you're wearing,'' she said.
However the WAG - who is also mum to two-year-old Kai with her husband Wayne Rooney - added that she realised how lucky she was to be in her position.
Sometimes you do take a moment out and think I'm lucky to be doing what I'm doing," she pointed out.
'It's not a nine-to-five job, day in day out, which I quite like because I spend time with Kai then and I do all my mum's stuff and it's good.'
Coleen also revealed that she takes a very hands-on approach to her fashion line, and is involved in every aspect, including sitting down with the design team and discussing 'inspiration, patterns and different prints'.
And she added that while she enjoys modelling, she admitted to sometimes getting 'nervous' in front of the camera - and confessed that she has to make the effort to maintain her bikini body.
'I have to work at it,' Coleen said. 'If I eat and eat and eat I just go bigger and bigger and bigger.'
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