Lord Sugar has sparked a Twitter spat with X Factor judge Tulisa Contostavlos by asking his 2.2million followers 'who this Tulsa bird is'.
But the Apprentice star got a fiery retort from the feisty singer who branded him 'a t**t'.
The row erupted during the screening of the ITV1 talent show on Saturday, when the 65-year-old tweeted: 'Can you tell me who the hell this Tulisa bird is on X Factor. What has she done?'
He then added, 'This Tulisa talks nonsense on X Factor, what qualifications does she have to judge singing talent.'
Proving an equal match for Lord Sugar the 24-year-old wrote: '@lord_sugar as someone that came from nothing to something maybe u should have more respect for people that have done the same.
'I have grafted from the age of 11 with my band NDUBZ, we wrote & produced all our music, sold 3 platinum albums, 3 sell out tours the last being an arena tour & a No.1 debut solo single! So mr lord of judgement... stick to judging the Apprentice & I'll stick to what I know MUSIC.'
Tulisa then apologised to her followers for her outburst by tweeting: 'Soz bout that peeps. But that t**t has been bad mouthing me since last year!' Having the last word, Lord Sugar replied: 'Don't insult me by comparing my humble beginnings with yours.'
The row was picked up on by Lord Sugar's foe Piers Morgan, who wrote: 'Oh dear... @Lord_Sugar getting schooled by @officialtulisa –most amusing.'
The multi-millionaire fired back: '@piersmorgan shut up... you have much talent as her.'
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