Simon Cowell indulges in sheep placenta facials, it has been reported, with the music mogul's quest to stay young reaching a new low.
The X Factor star is well known for his beauty regime, but new reports that he has stem cells from sheep afterbirth applied to his face at Beverly Hills Lancer dermatology clinic is likely to gross out fans.
'He loves it,' revealed Lancer therapist Linda on ITV1's Lorraine.
A source close to the music mogul said: 'Simon is forever trawling the health and beauty market, looking for all the latest fads.
'He's tried vitamin injections, drips, detoxes, smoothies, Botox and massages, but after reading rave reviews about placenta facials, decided he had to give them a go.
'He reckons they take years off his complexion, and give him back the shine and joie de vivre long hours and smoking take away.'
During the procedure, Simon's face is exfoliated for 30 minutes and beamed with an LED light to open up his pores.
The stem cells, which are in a gel mixed with 24 carat gold flakes, are then smeared on, before a galvanised metal probe prods the skin to ensure deep penetration.
Victoria Beckham and Donatella Versace are also said to be fans of the procedure.
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