David Haye is the new favourite to win this year's series of I'm A Celebrity...Get Me Out Of Here! having filled Brian Conley's shoes in the wake of his untimely exit.
The former heavyweight champ now stands at 11/4, while Rosemary Shrager is the second in line for I'm A Celeb glory with odds of 4/1.
A William Hill spokesman said: 'The departure of Brian has thrown the competition wide open and David Haye looks set to deliver the knockout punch to his fellow competitors.'
Ladbrokes were also forced to slash the odds on the boxing pro to 11/4 after a London-based punter placed a £10,000 bet on him to be crowned this year's jungle King.
A Ladbrokes spokeswoman added: 'The big bet was the final blow and we've been forced to slash Haye's odds.
'If he goes on to win the show it's safe to say we'll be knocked out by the payouts to punters.'
Elsewhere, things are also looking good for Charlie Brooks who stands in third place with odds of 9/2 at William Hill.
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